Social Media Blueprint… Do You Have One?

By Monique Stennis, MBA
Digital Marketing Specialist
Inter Valley Health Plan
AABLI alumna, Class #6

Believe it or not, social media is here to stay. More than ever, today’s business environment is saturated with communication messages. As recently as five years ago, the prevailing marketing messages came from brands. Whether they were communicated through broadcast, print or online media, most messages came from the organization. Today, social networking is the top online activity, with the average American spending 37 minutes per day online. In addition, around 46 percent of web users look to social media when making a purchase.