Two Words! No. Problem.

October 13, 2017

Written by: Monique Stennis, MBA
Social Media Manager, University of Redlands

created on https://imgflip.com/memegenerator

AABLI alumna, Class #6

You don’t have to be a professional photographer, videographer or designer to produce engaging social media content.

By now you know the value of communicating your products and services on social media. You regularly visit Facebook to see what people are saying about your favorite brands. You never miss an opportunity to watch a half minute video on Instagram. And, on occasion, you have checked your Twitter feed to read—firsthand— tweets that made the evening news.

Why not get in the game and use social media as an effective marketing strategy? What’s stopping you? Perhaps you hesitate because you’re a neophyte. Good news: your lack of expertise in photography, videography and graphic design needn’t keep you sidelined.

Here are five tools to help you create professional social media content.

#1 Photography

With Camera+, you can use your iPhone to shoot great photos. More than 30 1-touch filters are at your disposal.

#2 Photo editor

Snapseed, developed by Google, is a complete and professional photo editor.

#3 Videography

Hyperlapse, from Instagram, shoots polished time lapse videos. Once upon a time, you needed expensive equipment to achieve videos of this quality.

#4 Animation

VideoScribe allows you to create whiteboard animations quickly and easily.

#5 Layout & Design

Go to Canva, an easy to use graphic design website, to make visuals for the web and for print.

With these tools, you can up your visual content game, marketing your message across social media with some style and personality. To learn more about these apps, YouTube’s how to videos are a great resource.

Are you still in need of a social media strategy? Read my blog, “Social Media Blueprint… Do You Have One?”